Precision Practices was founded on a simple belief: evolution does not have to mean chaos. Most firms do not need a full overhaul; they need to realign what already works.
We partner with leaders who want to grow with intention, refining systems, stories, and strategies so the same structures that built their success do not become the ones that hold them back.
We founded Precision Practices to do consulting differently, with empathy, depth, and genuine care for the people behind the business. Every engagement begins with understanding who you are, what you value, and what you are building toward. We believe that lasting growth happens when clarity and connection align.
We stand beside our clients with the same dedication we bring to our own business. Your success is personal to us, and we stay committed from first idea to lasting result.
Every action begins with clarity. We help our clients move forward with intention, aligning vision, people, and performance around shared goals.
We dig deeper to understand context, connections, and cause. Curiosity drives our insight and helps uncover what truly creates sustainable growth.
We believe that trust and transparency create the foundation for lasting partnerships and measurable results.
We bring decades of experience from the worlds of consulting, law, and leadership, but what defines us is how we show up: curious, candid, and committed to your success. We do not chase trends or deliver off-the-shelf answers. We build strategies that fit, evolve, and endure.
Our team combines Big 4 consulting experience with practical, hands-on insight. We have guided firms through reinvention, market repositioning, and leadership transitions, always balancing strategic vision with operational execution.
Whether your challenge is clarifying direction, aligning teams, or reigniting growth, we bring empathy, structure, and data-driven clarity to every engagement. We do not just advise. We co-create alongside you.
Founding Partner
Founding Partner
Ross brings a rare combination of legal expertise, operational leadership, and business vision to every engagement. A former CEO and practicing attorney, he has spent his career helping organizations turn complex challenges into clear, actionable strategies.
Before co-founding Precision Practices, Ross led and scaled professional service firms through major transitions, refining operations, guiding leadership teams, and aligning growth with purpose. His approach blends strategic rigor with genuine empathy, ensuring that every decision advances both performance and people.
At Precision Practices, Ross partners with clients who are ready to evolve without losing their core identity. He is known for his ability to simplify complexity, ask the questions that others overlook, and bring clarity to moments of change.
Focus Areas: Leadership alignment, operational strategy, business transformation, and client experience optimization.
Genie is a strategist, operator, and storyteller who helps organizations turn vision into measurable growth. With decades of experience across Big 4 consulting, emerging firms, and complex transformation initiatives, she bridges the gap between strategy and execution with precision and care.
Before founding Precision Practices, Genie led large-scale rebranding, market repositioning, and revenue optimization projects for professional services firms, law practices, and growth-stage businesses. Her work is grounded in data, empathy, and a deep understanding of how people and systems create performance together.
Her approach is both analytical and human. Genie believes that clarity is commercial, that growth should be intentional, and that every client relationship is a partnership built on trust.
Focus Areas: Strategic positioning, revenue alignment, brand development, and growth leadership.
