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ROSS YELLIN
Ross Yellin is the kind of operator who sees both the forest and the trees – and then quietly replants the whole ecosystem for smarter growth. A former litigator turned business strategist, Ross brings a rare dual fluency in law and marketing, helping firms build scalable systems that drive demand, increase efficiency, and align with the deeper “why” behind their work. He’s worked with hundreds of law firms and professional service providers across the U.S., building data-backed GTM strategies, revenue operations functions, and brand messaging platforms that actually convert.
At Precision Practices, Ross is the architect behind the frameworks that help leaders move from reactive to strategic. Whether he’s reviving an underperforming pipeline, building a tiered ABM program from scratch, or coaching a founder through a rebrand, he brings equal parts insight, curiosity, and no-BS execution. Clients value him for his thoughtful counsel, dry wit, and uncanny ability to spot what’s not being said — and fix it before it becomes a problem. When he’s not workshopping messaging with a whiteboard and cold brew in hand, he’s probably on the tennis court, proving that precision and power aren’t mutually exclusive.
GENIE LUTZ
Genie Lutz is the kind of partner every founder wishes they had from the beginning – strategic, grounded, and relentlessly focused on turning smart ideas into scalable, sustainable growth. With over two decades of executive leadership experience across Big 4 consultancies, boutique agencies, and high-growth startups, Genie has earned a reputation for simplifying complexity and building systems that drive real results. She’s led global teams, rebuilt revenue engines from the ground up, and transformed brand messaging into market dominance — all while staying laser-focused on the human experience at the heart of every business.
At Precision Practices, Genie blends her deep expertise in marketing, revenue operations, and business strategy to help professional services firms and founders navigate inflection points with clarity and confidence. Whether she’s auditing a sales pipeline, translating AI fears into competitive advantage, or reframing a law firm’s growth strategy to reflect its next chapter — Genie brings both sharp insight and uncommon empathy to the table. And when she’s not streamlining a GTM plan or sparking a bold rebrand, you’ll likely find her on a hiking trail or paddleboard, proving that the best strategies often start with fresh air and a clear view.
Why Reach Out?
Because growth shouldn’t feel like guesswork.
When you meet with Genie and Ross, you get clarity – not jargon. Two seasoned partners who’ve helped firms evolve without losing what made them great. Whether you’re stuck, scaling, or somewhere in between, we’ll help you see what’s next—and make it doable.
Let’s talk. No pressure. Just progress.
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Let’s Make Space for What’s Next.
A free consult with Genie and Ross – clarity, not a sales pitch. Just smart strategy, grounded in what matters most to you.